ADC 102nd Annual Awards CampaignAwards Program Campaign Branding
2022 - Present
The ADC (Art Directors Club) Annual Awards honors the best creative talent and groundbreaking work across many different creative disciplines, including but not limited to advertising, digital media, graphic and publication design, illustration, fashion design.
To celebrate the inclusion of the new gaming discipline in the 102nd Annual Awards, ADC commissioned Karlssonwilker to create the campaign, ‘Blaze Your Own Trail’, which references and modernizes the bold visual language of classic 80s ‘Shoot 'em up’ video games, such as the classic Space Invaders. The campaign concept urges the clearing of a path for new work and new ideas – to challenge the existing design canon and push the creative industries forward as a result.