Barclays
Digital Facade Activation
Digital Facade Activation
Art Direction
3D & Motion Design
Agency | HUSH
3D & Motion Design
Agency | HUSH
Barclays NYC headquarters at 745 7th Ave features a bold digital media facade integrated into its architecture. It serves as a major communication platform for Barclays, enabling them to signal their brand, and communicate their values to the millions of people passing through the heart of Times Square.
Barclays wanted visual expressions that stemmed directly from key aspects of their brand; from finance & business, to their vision of the future, sustainability, global citizenship, and of course, shining a light on their talented people.
We designed a palette of content that builds off of the brand and invites viewers to feel a sense of calm and steadiness. Pulling from historical visual contexts that share these attributes like mosaics, celestial motion, solar and prismatic lighting, the work conveys a sense of substantive assurance, steadfastness, and longevity when gazing at the headquarters building.
Barclays wanted visual expressions that stemmed directly from key aspects of their brand; from finance & business, to their vision of the future, sustainability, global citizenship, and of course, shining a light on their talented people.
We designed a palette of content that builds off of the brand and invites viewers to feel a sense of calm and steadiness. Pulling from historical visual contexts that share these attributes like mosaics, celestial motion, solar and prismatic lighting, the work conveys a sense of substantive assurance, steadfastness, and longevity when gazing at the headquarters building.
